Preloved Privacy Policy

Preloved is committed to protecting our customer's privacy. Please take the time to review this notice which explains what information we collect about you, how we use it, and your rights. Moo Limited trading as "Preloved" and "Preloved Classifieds" ("we" "our" "us") is the data controller of the personal data collected via or in connection with www.preloved.co.uk and/or www.preloved.com and/or any associated website or App (the "Site").

We take your privacy very seriously and are keen to ensure that you do not receive any unwelcome messages or spam as a result of your joining Preloved.

Most importantly:

  • We do not publish your email address on the web site;
  • You have complete control over any emails that Preloved sends you;
  • We do not share your details with any other company for marketing purposes.

The policy below explains in detail how we manage your personal information.

This policy together with our terms of use ( https://www.preloved.co.uk/terms ), our cookie policy ( https://www.preloved.co.uk/cookies ) and any other documents referred to therein sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

What personal data do we collect about you?

We collect personal data from you when you provide it to us directly and through your use of the Site. This information may include:

  • Information you provide to us when you use our Site;
  • Information that you provide by filling in forms on our Site. This includes information provided at the time of registering to use Preloved, subscribing to any of our services, posting material, sending messages or requesting further services. We may also ask you for information when you report an issue or concern in connection with your use of Preloved or we have received a complaint or query about you;
  • Details of transactions you carry out via Preloved;
  • Records of your interactions with us (e.g. if you contact our customer service team, interact with us on social media);
  • Information you provide us when you enter a competition or participate in a survey;
  • Information collected automatically using cookies and other tracking technologies (e.g. which pages you viewed and whether you clicked on a link in one of our email updates). We may also collect information about the device you use to access our Site;
  • Details of your visits to Preloved including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access;
  • Details of the messages you send and receive using our messaging service including without limitation, when you sent or received a message and the contents of that message. We may (but are not obliged to) view the contents of any message whether or not you have viewed its contents. Messages are not private and are not confidential.

What do we use this personal data for?

Depending on how you use our Site, your interactions with us, and the permissions you give us, the purposes for which we use your personal data include:

  • To fulfil your order and maintain your online account.
  • To manage and respond to any queries or complaints to our customer service team.
  • To personalise the Site to you and show you content we think you will be most interested in, based on your account information, your purchase history and your browsing activity.
  • To improve and maintain the Site, and monitor its usage.
  • For market research, e.g. we may contact you for feedback about our products.
  • To send you marketing messages and show you targeted advertising, where we have your consent or are otherwise permitted to do so.
  • For security purposes, to investigate fraud and where necessary to protect ourselves and third parties.
  • To comply with our legal and regulatory obligations.
  • To comply with regulatory obligations or to help in any investigations by local authorities, the police, HMRC, animal welfare organisations, and trading standards and local councils.

We rely on the following legal basis, under data protection law, to process your personal data:

  • Because the processing is necessary to perform a contract with you, or take steps prior to entering into a contract with you (e.g. where you have made a purchase with us, we use your personal data to process the payment and fulfil your membership).
  • Because we have obtained your consent (e.g. where you contact us with a query, where you add optional information to your account profile, or if you consent to receive marketing from us).
  • Because it is in our legitimate interests as an e-commerce provider to maintain and promote our services. We are always seeking to understand more about our customers in order to offer the best products and customer experience. We use information about you to tailor your view of the Site, to make it more interesting and relevant in respect of the products and offers on view.

Marketing and Advertising

To send you marketing messages and show you targeted advertising, where we have your consent or are otherwise permitted to do so. In some cases, we may also make personal data available to third parties for advertising purposes - see "Collaboration Partners" in section 3 below for more information. You have the right to opt-out of your data being processed for direct marketing purposes, including the disclosure of your data to third parties for such purposes. Some of the data disclosed to third parties is collected through the use of non-essential cookies - you can choose to reject the use of cookies (and therefore prevent the sharing of this data) at any time. See section 4 for more information.

Who do we share this personal data with?

We may share your personal data with third parties, for the purposes described above, in the following circumstances:

  • With other companies in our group of companies.
  • With our suppliers and service providers who process the data on our behalf, e.g., payment processors and delivery companies.
  • With our collaboration partners. We may exercise our legitimate interest to disclose your personal data to our collaboration partners, who are other retailers or consumer goods manufacturers. These partners will not have direct access to your personal data, but your data may be used to produce reports into consumer activity for these partners (those reports would not contain personal data) or for our partners and their vendors to target you as part of an online advertising campaign. The conduct of any such advertising campaign is the responsibility of our collaboration partner.

Storage and Retention

We use service providers based around the world. Consequently, your personal data may be processed in countries outside of Europe, including in countries where you may have fewer legal rights in respect of your data than you do under local law. If we transfer personal data outside the European Economic Area we will, as required by applicable law, ensure that your privacy rights are adequately protected by appropriate safeguards, in particular the EU's standard contractual clauses. Please contact us if you would like more information about these safeguards.

We will keep your personal data for as long as we need it for the purposes set out above, and so this period will vary depending on your interactions with us. For example, where you have made a purchase with us, we will keep a record of your purchase for the period necessary for invoicing, tax and warranty purposes. We may also keep a record of correspondence with you (for example if you have made a complaint about a product) for as long as is necessary to protect us from a legal claim. Where we no longer have a need to keep your information, we will delete it. Please note that where you unsubscribe from our marketing communications, we will keep a record of your email address to ensure we do not send you marketing emails in future.

Security

This Site ensures that data is encrypted when leaving the Site. This process involves the converting of information or data into a code to prevent unauthorised access. This Site follows this process and employs secure methods to ensure the protection of all credit and debit card transactions. Encryption methods such as SSL are utilised to protect customer data when in transit to and from this Site over a secure communications channel.

Whilst we do everything within our power to ensure that personal data is protected at all times from our Site, we cannot guarantee the security and integrity of the information that has been transmitted to our Site.

Children

Our Site is not intended for, and should not be used by, children under the age of 18. We do not knowingly collect personal data from children under 18.

Cookies

Our Sites uses cookies and similar technologies to provide certain functionality to the Site, to understand and measure its performance, and to deliver targeted advertising. Please see our Cookie Policy here: ( https://www.preloved.co.uk/cookies ) for further information about the cookies we use and how to amend your cookie settings.

Sales and Sharing

California privacy laws define a "sale" as disclosing or making available to a third-party personal information in exchange for monetary or other valuable consideration, and "sharing" broadly includes disclosing or making available personal information to a third party for purposes of cross-context behavioral advertising. THG may "sell" personal information to third parties for monetary compensation or "share" identifiers and internet and electronic network activity information to/with third-party advertising networks, analytics providers, and social networks. We do so in order to:

  • Improve and evaluate our advertising campaigns and better reach customers and prospective customers with more relevant ads and content.
  • Provide data to our collaboration partners, who are other retailers or consumer goods manufacturers. These partners will not have direct access to your personal information, but your information may be used to produce reports into consumer activity for these partners (those reports would not contain personal information) or for our partners and their vendors to target you as part of an online advertising campaign. The conduct of any such advertising campaign is the responsibility of our collaboration partner.

Your rights

You have certain rights in respect of your personal data, including the right to access and correct your personal data, portability and request the erasure of your personal data.

You also have the right to object to your personal data being used for certain purposes, including to send you marketing. See "Marketing" above, for more details of how to opt-out of marketing.

We will comply with any requests to exercise your rights in accordance with applicable law. Please be aware, however, that there are a number of limitations to these rights, and there may be circumstances where we are not able to comply with your request. To make any requests regarding your personal data, or if you have any questions or concerns regarding your personal data, you should contact us using the details below. You are also entitled to contact your local supervisory authority for data protection.

Preloved may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Contact Us

If you have any queries on any aspect of our Privacy Policy, please contact us at https://secure.preloved.co.uk/contact.

Last Updated: 03/03/2025